Darren Shuster, Principal

Darren enjoys the creative aspects of publicity. He has experience running publicity projects for companies like Vivendi Universal, Starbucks' 'Brain Games', Paradigm Shift Worldwide, Backstage Creations, Screensavers.com, Bondsonline.com, 8e6 Technologies, PersonalsTrainer.com, UCLA School of Public Policy, State of Pennsylvania and many more. With a unique combination of eleven years academic experience in media studies, with two M.A. degrees from UCLA and the Elliott School of International Affairs in Washington, D.C., Darren enjoys competitive publicity analysis, writing and media pitching. As former Editor and Publisher of The West Coast PR Newsletter, he spent four years testing and comparing PR services. This has led directly to 'best-of-breed' use of third party vendors from media data suppliers to clipping services to online newsrooms.

Timothy Williams, Managing Director, Costa Rica

Mr. Williams, a resident of Costa Rica, has extensive experience in international business and global marketing management. Residing in the Central American paradise of Costa Rica for the past several years, Tim brings his experience in large-scale corporate marketing management to 3rd Planet PR. Tim has managed multi-million dollar marketing budgets for some of the Internet's most profitable companies, and is considered an expert resource in the areas of Brand Marketing, Media Planning, Marketing Analytics, Online Marketing, and Media Relations.

Mark Hughes, East Coast Liaison

Mark enjoys consumer-oriented campaigns that are designed to reach tens of millions of people. Leaving the corporate marketing world -- formerly VP of Marketing for eBay's Half.com -- he is one of the most creative publicity practitioners and writers in the industry. The consumer buzz created by one of his publicity events in the 1990s was dubbed by Time Magazine as "one of the greatest publicity coups in history." [note: he renamed Halfway, Oregon to Half.com to become the first dot-com city in America]. Mark's bestselling book, Buzzmarketing (Penguin Books), won the prize of Top 10 business books by BusinessWeek in 2006.

Dan Dankberg , Web and Graphic Design

Dan enjoys graphic design and creates our print and web design projects -- from web site development to logo design, tradeshow marketing collateral and more.

Our clients demand attention from top tier media, and they get it. Front page of The Wall Street Journal . Article in BusinessWeek . Mention in People Magazine and US Weekly . Live interviews on CNN, Good Morning America and local TV shows including ABC, NBC and CBS affiliates. We help you to share your story with influential traditional and new media.

3rd Planet PR specializes in communicating to consumers via mass media -- broadcast, print and Web. Our firm has a concentrated base of influential media contacts that are interested in hearing about our latest client stories.

We prefer campaigns that have the potential to generate between 5-20 million impressions per campaign. Product launches. International media outreach. Internet publicity. National print and broadcast appearances.

We specialize in bringing editors, producers, bloggers and clients together to talk about products, services, people and trends.

The complex environmental and social science -- combined with the personal stake each of us has in the future of the planet -- makes media communications that much more challenging and important.

3rd Planet PR